The Body Shop: What went wrong?

The Body Shop, founded by Dame Anita Roddick in 1976, was a pioneer using natural ingredients for its beauty products when it started out. It initially thrived, expanding rapidly, and by the 1980s was one of the most well-known brands on the High Street.

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Easy to imitate, now in trouble! – To what extent do you think¬†competition, online shopping and high costs of running stores is affecting The Body Shop’s strategy?

http://www.bbc.co.uk/news/business-38905530

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